Determination of consumers' fresh fruit and vegetable (FFV) purchasing preferences during the COVID-19 pandemic period: the case of Turkey

Objective: The objective of this study was to determine the preference criteria for purchasing fresh fruits and vegetables (FFV) and for where FFV is sold according to thesocio-economic characteristic of consumers during the Covid-19 pandemic. Material and Methods: In order to meet the above objective, an online survey was conducted. A sample of 720 respondents was selected from the residents of all cities in Turkey using the snowball method, which is one of the non-probability sampling methods. Mann-Whitney U and Kruskal Wallis tests were used to examine the statistical relationship between socio-economic characteristics and preference criteria.